New Look for a Traditional Czech Brand

The Czech company Isotra makes many different kinds of blinds. The company protects privacy of its customers and supplies products that are always perfect. Only the logo of the company from the nineties hadn´t been up to the current idea of a modern logo. That needed a change. We came up with a design of white letters in clear font on expressive red background with the letter O in the middle of the company´s name symbolizing a window covered with a blind. The logo is very expressive, clearly distinguishable and it immediately communicates to the customers the company´s line of business. The design of the new corporate identity started from there. We created visual style for all the company´s means of communication from letterhead and business cards to promotion materials, catalogues and even flags of the company. We also created visual style for the shops where Isotra products are being sold. We designed the logo The Isotra Partner but also installations for the shops such as decoration of the shop windows. To bring the customers straight to the shops we have designed lamp post signs guiding their way there.